How do you view mobile content - Web Browser or App?
Apple has sold 2 million iPads in 59 days. That's quite amazing to say the least. Even more impressive is the projected sales of mobile "Touch" screen devices in 2010. According to Gartner Research 362.7 million "Touch" devices will be sold in 2010 and by 2013 "Touch" devices will account for 58% of all mobile devices.
This begs the question...do you prefer using a web browser or a native app to surf content on your "Touch" device?
It is our view that because of the massive reach the mobile web has over individual application marketplaces brands should seriously consider building a mobile website built for "Touch" devices and have it be the main hub for all mobile content and messaging. Furthermore, as data plans continue to drop users will adopt the mobile web as they have adopted the traditional high-speed web. In the not so distant future, surfing the mobile web from a mobile "Touch" device will be commonplace.
Fred Wilson from Businessinsider.com blogged about which way he prefers to look at content on the iPad - Web Browser or App?
Fred prefers the Safari Web Browser over an App and gives 8 reasons why. Keep in mind most of Fred's reasons also apply to the iPhone and most other mobile "Touch" screen devices.
To quickly summarize Fred's position:
1. You can't cut and paste from many apps
2. No links to other apps from within an app
3. You can keep multiple pages open in a browser
4. Apps have multiple interfaces you will need to learn
5. Web is FREE - Apps are typically paid
6. You can click from Social Media to a mobile web page but not to an App
7. You can't search within many Apps with Google
8. Apps don't allow for aggregation
Which way you prefer to surf content on your mobile device? Let us know!